SBI Cards - Tata Credit Card

- 09.09

SBI Cards & Payments Services Pvt. Ltd., or SBICPSL, is a payment solutions provider in India. It is incorporated as a joint venture between the State Bank of India, India's largest bank, and GE Capital. They are headquartered in Gurgaon, Haryana/ Delhi NCR and have branches in over 50 cities across India. As of January 2012, SBI Card had 2.171 million credit cards.

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Parent corporations

State Bank of India (SBI) is the country's largest bank. GE Capital has been operating in India since 1993.

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SBI Credit Cards

SBI Card caters to both the individual and corporate segments. SBI Card offers a number of cards under each of the following categories:

  • Premium Card
  • Classic Card
  • Travel & Shopping Card
  • Exclusive Card
  • Corporate Card

The SBI Card logo has the symbol of State Bank of India, which is a circle and not key hole, and a small man at the center of the circle.

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Milestones of SBI Card

  • 1998: SBI Card enters the credit card space
  • 1999: Reaches the '1 Lakh' mark within 10 months of launch
  • 2002: SBI Card enters the '1 Million Cards' club
  • 2002: First partnership with a public sector bank
  • 2003: SBI Card launches 8 Cities Affinity Cards with special tie-ups & offers
  • 2005: The 2 Million Cards Milestone crossed
  • 2006: SBI Card launches SBI Railway Card for Indian Railway travellers
  • 2006: The launch of co-brand cards, SBI Spicejet Card & TATA Cards, India's first Loyalty cum Credit Card
  • 2006: SBI Card becomes second largestCredit Card issuer with 3 million cards
  • 2010: SBI Platinum Card launched
  • 2011: Launches chip-based EMV Cards
  • 2012: Launches SBI Signature Card for HNIs
  • 2013: SBI Card launches the Air India SBI Signature Card and the Air India SBI Platinum Card
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Awards

  • Reader's Digest 'Most Trusted Brand Gold Award' (2008, 2009, 2010, 2012, 2013)
  • Rated #2 in CNBC Consumer Awards 2 years in a row (2007-2009)
  • Winner of Best Mature Captive Delivery Unit in Asia (2009)
  • Reader's Digest 'Most Trusted Brand Gold Award' (2008)
  • Rated #2 in Business World Survey on Customer Satisfaction (2007)


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