StraighterLine - Online College Courses For Credit

- 02.09

StraighterLine is a U.S. educational company that offers low-price, online higher education courses that are equivalent to general courses required for a bachelor's degree. The American Council On Education's College Credit Recommendation Service (ACE CREDIT) has evaluated and recommended college credit for StraighterLine courses. The company is itself unaccredited, but has partnerships with a number of accredited colleges and universities that accept its courses for credit.

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Courses

The company primarily offers McGraw-Hill course content delivered via a Blackboard learning management system, very similar to the delivery model used by many online colleges and universities. StraighterLine offers the students the ability to take any number of online college courses for $99 a month plus $49 a course, or ten courses (marketed as the equivalent of an entire freshman year) for $1299. Straighterline requires proctoring for a course final exam (included in the cost of enrollment).

StraighterLine offers more than 60 college courses as of December, 2014. 38 tests through Excelsior College Exams are also available through StraighterLine for college credit.

Recently the company announced strategic partnerships with the Educational Testing Service and the makers of the Collegiate Learning Assessment, as part of a plan to expand into offering validated tests from leading educational organizations.

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Professor Direct

StraighterLine launched professor led courses in December, 2012. Professor Direct allows professors to set their own premiums on courses, charging any amount of their choosing per student. This is the first time a business or school has allowed professors to set their own prices for courses that lead to college credit. Students can choose between 8 or 15 week cohorts, or self-paced formats. At time of launch StraighterLine had 15 professors with masters or doctorate degrees.

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Partners

The school began operations in 2009 and reported serving more than 4,000 students through 2011.

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History

The company was founded in 2008 as a division of Smarthinking, Inc., an online tutoring provider, and was spun out in 2010, shortly before Smarthinking was acquired by Pearson PLC. In 2011, the company was named one of "The 10 Most Innovative Companies in Education" by Fast Company (magazine). StraighterLine has had multiple rounds of investment, and in April 2012 received a 10-million dollar investment. Investors include: FirstMark Capital, City Light Capital, and Chrysalis Ventures.

The company is growing rapidly, in January 2012 StraighterLine was at 11 employees, by July 2012 it was at 22.

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CEO

Burck Smith is the CEO and founder of StraighterLine. Ten years before launching StraighterLine in 2009, he co-founded SMARTHINKING, the largest online tutoring provider for schools and colleges.

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Criticism

Courses such as Straighterline are highly controversial with educators. Professors at Northern Virginia Community College, one of the schools involved with Straighterline, have voiced their objections to their administrators, citing lack of standards and rigor for testing. Additionally, complaints from students whose credits from courses they completed did not transfer to degree-granting institutions have been registered in online reviews and with the BBB.



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